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Placeholder Lesson:
** This lesson is generated with AI assistance and approved by Danny Nelson. This lesson will communicate the essence of the topic for now until Danny can create a full lesson. **
The framing effect occurs when different presentation of the same information leads to different decisions.
People react differently to “90% survival rate” versus “10% mortality rate,” even though they mean the same thing.
Framing influences emotions and perceptions.
It can manipulate choices by emphasizing gains or losses.
The effect shows that how something is said matters as much as what is said.