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Placeholder Lesson:
** This lesson is generated with AI assistance and approved by Danny Nelson. This lesson will communicate the essence of the topic for now until Danny can create a full lesson. **
Home bias is the tendency for people to strongly prefer things that come from their own country, region, or familiar surroundings.
It often shows up in choices like favoring local brands, products, investments, or businesses simply because they feel more comfortable or trustworthy.
This bias can arise from familiarity, cultural connection, or a sense of loyalty to one’s community.
People with home bias may overlook options from elsewhere even when those alternatives could meet their needs just as well or better.
Ultimately, home bias reflects how comfort and familiarity shape decision-making.